​​If you're new to my community, a warm welcome to you! I'm so happy you've decided to join us.

Happy Tuesday!

So, the cleanup continues from the mess that was yesterday’s hardware issues. It looks like all of my sites are back except for UsePLR.com and that whole site has sort of vanished into the ether. It doesn’t even show up in my WHM dashboard, and no one seems to know why it’s disappeared.

On RitchieMedia.ca we lost all the sales data for Sunday, July 4 but we were lucky there because some people with much busier sites than mine lost over a month of data that has to be recreated and re-entered into their amember.

And on the home front, the “beast” is working like a treat now that I have it set up the way I like things. I had a few tense moments last night when Microsoft Office didn’t want to let me load anything, but we came to an understanding and now things are working great.

But, I can tell you, that I sure used my “I Am at peace in this moment” affirmation an awful lot yesterday.

The one thing I’m really looking forward to is loading PhotoShop onto this computer tonight. With all the power this machine has, I’m thinking that working in PhotoShop is going to be a dream compared to my smaller, less powerful box.

But I’m not going to let anything set me back – I have goals and dreams for the rest of this year, and they all start with content planning and marketing. Which is why in today’s read, we’re going to talk about how to come up with a content schedule that works for you.

Today’s Read: Creating a Content Schedule That Works for You

Creating a content schedule doesn’t have to be super difficult or overwhelming. You can start slow and build on your efforts as you get used to each new platform you use while creating systems that make it easier. The trick is to create a realistic schedule that works for your life and your business.

Here are a few things to consider when creating your content schedule:

Understand Your Sales Cycle

How often do you plan to launch new products or services? This is an important factor in determining how much content you should create and when you should publish it. If you have just one product or service then you’ll be able to create an entirely different type of calendar than someone who continuously launches new products.

Know the Platforms You’re Using

Each platform you use has different content publishing preferences. Pay attention to the style of content each platform needs, and check your analytics so you will know the best times and frequency to post.

Know Your Ideal Audience

It goes without saying (but I’m going to anyways) that you should know your audience before creating any content. And you should think of them as you create your schedule. That way you will understand their tolerance for content. You’re better off creating more content than less but some audiences will not be tolerant of being sold to several times a day. You may need to test it out to find out what happens.

Decide on Your Topics

The best plan focuses on choosing the topics that you’ll create content for based on your launch schedule. If you only have one product then the best thing to do is start from the beginning and work on creating pillar content from which all the rest is derived.

Schedule Publishing, Due Dates & Promotion

When you determine a topic go ahead and schedule due dates for research, creation, outsourcing, publication, and promotion. Each day is look at your calendar to find out what you need to do that day. Make sure to build in time for outsourcing, if you’re doing that. Be realistic when you schedule to ensure that you really can meet your goals.

Track & Tweak

Nothing is ever complete until the tracking and tweaking is done. Once you’ve published give the content some time to start getting results then look at your analytics. When you notice anything amiss you can correct it on the fly. Maybe you need to tweak the headline or the images to get a better response.

When you’re done creating your schedule it should be a reflection of the goals you want to achieve, and be a tool that can keep you focused on the path to your success.

And now, here are today’s deals…

A Note About Bonuses

The plugin that was causing the critical error on RitchieMedia.ca last night was, apparently, the form plugin that I was using for the bonus claims. I’ve replaced that form with a Google Form for you, so if I owe you bonuses from last week’s sales you should be able to submit now.

I don’t have yesterday’s new offers added to the page yet, but I’ll get that done this afternoon for you.

Active offers as of today include:

• Ekit Hub – 365 Days of Affirmation Content

• Last Day! PLR Planners – Digital Book Club Planner

• PLR Planners – Picture Me Perfect PPT Add-on

• Last Day! Color Monthly – Fairy Love Mega Sale

• Last Day! Createful Journals – Academic Planners

• New Today! Zen PLR – 2022 and 2021 Calendars

• New Today! Tools for Motivation – Being More Mindful

• New Today! Shaun and Cally – Start With Clarity

And a quick reminder to get your requests in if you purchased any of these products last week:

• Tools for Motivation – Idea Generators

• A Cup of Zen – Empowerment Art Journal

• Createful Journals – Bookmark Templates

• Roxy’s Manifesting and LOA Printables

• Amy’s Easy Personalized POD

• Jennifer Andersen’s Summer Retirement Sale

• Ekit Hub’s Love of Family Ekit

I’ll be removing all of these from the claim form as of Saturday morning, July 10.

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Check out the Bonus Page Here

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Canada Day Content Sale Extended

I’ve put out the call to my fellow Canadians and am pleased to announce that due to the mess that was our site outage yesterday, we’ve decided to extend the Canada Day Content Sale through Wednesday, July 7.

The page is up and running now so you can grab any deals you may have missed.

​Canada Day Content Sale

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Deals Ending Today

​Niche Starter Packs – April is having a 50% off sale storewide with coupon code 4thOfJuly through Tuesday, July 6.

​365 Days of Affirmations from Alice and Yusef ends on Tuesday. (This product qualifies for a “Choose Your Own” Bonus.)

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ICYMI... Yesterday's Deals

New! 2022 Calendar Kits from Teresa

Teresa at Zen PLR has released 7 new 2022 Calendars for you this week. Use coupon code 2022calendars to save $20 each through Sunday, July 11.

She’s also put the matching 2021 Calendar Sets on sale for a 60% discount so you can create 18-month calendars for your audience. Use coupon code 2021cal60 to claim your savings.

Note: Teresa says you can use both coupons on the same order, so you can make your selections and only have to go through the checkout once.

Bonus Offer – For every 2 calendars you purchase, you can claim 1 bonus offer.

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New PLR! $10 Mindfulness Self-Help PLR

Justin and the team at Tools for Motivation have a new $10 package available this week. The Being More Mindful Content Bundle includes:

• Audiobook

• 10 x 400-word Articles

• 10 Slide Decks: The above articles repurposed into 10 separate slide presentations

• 2 Mini-Reports

• Quote Posters For Social Media

• Ecover Included

• Tips Report – 9 Things Mentally Strong People Do

This product qualifies for a “Choose Your Own” Bonus.

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New PLR: Start With Clarity

Shaun and Cally have a new PLR package available this week. Start with Clarity is a complete “biz in a box” style package and you can pick it up for under $10 through Friday, July 9.

The content covers:

• 5 dangers of following the crowd when making important life decisions plus how to avoid them.

• 7 perks of finding your true north.

• How to identify distractions and obstacles in your life’s journey.

• The surprising reason why you settle for less than you deserve.

• 7 signs that you lack clarity and focus in life.

• The secret to developing unshakeable confidence.

• A simple but effective tool that can help you enhance your clarity and focus.

• And much more…

See everything that’s included here

This product qualifies for a “Choose Your Own” Bonus.

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Existing PLR Content Deal: Marketing Content from Tiff

Tiffany has another huge bundle of content available this week. She has put together 61 packs of Marketing PLR from her store for only $47 (reg. $1062.50 if purchased separately). This is the first of two marketing bundles she’s putting together, and you can see everything that’s included here:

​Tiff’s Marketing Content Bundle 1

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Existing PLR Content Deal: Unshakeable: Leaning into Unapologetic Messaging

Melissa and Nicole have a deal for the next few days on their Unshakeable: Leaning into Unapologetic Messaging, Creation, and Selling with Confidence and Ease package. You can save $70 when you use promo code 27 through Wednesday, July 7. This package includes:

• Done-for-you 50-page workbook. Your clients will love having this workbook that they can download or print off.

• Done-for-you Video Script. Simply tweak the content to suit you. Then record a video teaching the content, or host a livestream if that's your jam.

• Done-for-You Sales Page. This alone is worth hundreds of dollars because you won't have to struggle to write a sales page or hire an expensive copywriter.

• 21 Facebook posts. We want you to sell your products, so we included FB posts you can hand to your VA or social media manager to upload to spread the word.

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That’s it for me this afternoon. I’m going to go and check on my missing website and see if there’s any news. And then work on updating the bonus page with this week’s new offers and some bonuses for Niranjan’s new launch tomorrow.

Have an amazing day! Create what makes your heart happy!

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​Ruth Bowers

Ritchie Media

​https://ritchiemedia.ca​

email: ruthie@ritchiemedia.ca

P.S. – Free Living in the Now Graphics​
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P.P.S – Miss the last newsletter? Read it here​

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